Want to sell your home and sell it for top dollar? Well there are some things you need to do to prepare and ensure a smooth, quick sale.
1. Get Realistic about how much your home is worth.
Many seller's think their home is priceless, they have an emotional attachment to it, and they think they can get that pie-in-the-sky price for it. The reality is quite simple - homes priced right sell FASTER and for MORE. Homes priced too high sit on the market. If the home sits too long, people stop looking and they wonder what's wrong with it. In this seller's market, listing your home for the proper price or even a little low, will bring more buyers and competition, yielding you more in the end.
2. CLEAN. Like, really, really clean.
The house needs to be cleaned inside and out. Pressure wash the outside, make sure the yard is in tip top shape, clean the window, then get to work on the inside. Every corner, crevice, baseboard needs to be washed and scrubbed. It's a dirty job, but you do want to sell your house, right? It needs to sparkle and shine. And if you have kids, maintaining this is a joy (aka the bane of your existence). This part of the job is NOT optional.
3. Get rid of the CLUTTER!!! And Stage your home.
Every home has clutter. Get rid of it. Now. All those little trinkets, collectibles, photos, and kids crap, all needs to be tucked away (if not thrown away). Closets must be clean. Yes, buyers look in closets. Clean and organize them. Remember, when decluttering your home, less is more. Buyers need to picture themselves in your home, not picture you in your home.
Staging is often overlooked but is a secret weapon in home sales. Not enough agents offer it (we do!). Staging can be as simple as bringing in a stager to rearrange your furniture and decor to maximize space, or it can be as large as bringing in NEW furniture and decor to give it a clean, fresh look. Either way, the key is maximizing how your home looks in photographs. That's where buyers fall in love with your home.
4. Remodel or upgrade your home
The small improvements give you the best return on your investment. Things like new trim, new flooring, or a fresh coat of paint give the home a clean, fresh feeling. The next level of upgrades would be things like new appliances, new light fixtures, and new doors. These things make the home feel new and are attractive to buyers. Major upgrades like a remodeled bathroom or kitchen should be avoided unless totally necessary.
5. Stage your yard
You know that neighbor with the immaculate lawn and landscaping? That should be you. Curb appeal is a very real thing, both for photographs and when people pull up to your home. Fertilize the lawn, make sure it's cut, plant some fresh flowers, pull weeds, trim hedges, and lay down some fresh mulch. All of these things make the home look good when the buyer first sees it, and they give off the appearance that the home is well cared for.
6. Use professional photography and marketing
Where do buyers shop for homes? Online. What do they see online? Photographs of your home and others. All of the prep above is to make it sparkle when buyers walk in, but it is also to make it shine for professional photographs. If you have an realtor that wants to use an iPhone for your marketing photos, RUN. Run fast and don't look back. That agent is doing you quite the disservice. You need someone who is going to provide you with top notch professional photography, videography, and marketing. Over 90 percent of buyers are shopping online. That means the photos of your home will be seen on the MLS and on all listing portals like Zillow, Realtor.com, and the rest. Don't settle for less than the best.
And find an agent who goes above and beyond with marketing. I use Facebook Power Editor (most don't know what this is, much less how to use it), to target exact locations and demographics for paid Facebook and Instagram ads. And I spend a fair amount of money marketing your home on social media. This is key in today's world.
7. Keep your home show-ready 24 hours a day!
Honestly, this is one of the most stressful parts for sellers. Active families really stress about keeping their home clean and keeping their kids from destroying it. A buyer may want to schedule a showing at any time, and you don't want to say no to that showing because your home isn't clean. Maintaining a clean home is key. Get into a routine of cleaning up before bed and doing final touch ups before you leave the house in the morning. It might mean spending 15 minutes in the morning vacuuming and mopping, but it needs to be done. Develop a plan for getting your home show-ready at a moment's notice. It will pay off when those buyer's walk through your home.
In the end, cleaning, staging, photography, and marketing are key for getting your home sold quickly and for top dollar. Put in the effort and find a great realtor, and it could literally save you thousands.
As the lead agent at Matt Heilman Homes - Keller Williams Realty, I pride myself on bending over backwards for my clients. I am the most responsive, provide the best service, and do everything to help you sell your home quickly, minimize stress, and net you the most money. Contact me today at [email protected] or 608-279-5771 so we can discuss what I can do to get your home SOLD.
Author:Matt Heilman Phone: 608-279-5771 Dated: February 8th 2017 Views: 275 About Matt: ...
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